{"id":508,"date":"2015-01-30T08:45:36","date_gmt":"2015-01-30T07:45:36","guid":{"rendered":"http:\/\/sensoblog.com\/?p=508"},"modified":"2026-04-18T14:55:09","modified_gmt":"2026-04-18T12:55:09","slug":"barometre-identites-sonores-lidentite-sonore-preferee-des-moins-de-25-ans-nest-pas-dune-marque-technologique","status":"publish","type":"post","link":"https:\/\/www.atoomedia.com\/blog\/barometre-identites-sonores-lidentite-sonore-preferee-des-moins-de-25-ans-nest-pas-dune-marque-technologique\/","title":{"rendered":"Barom\u00e8tre identit\u00e9s sonores &#8211; L&rsquo;identit\u00e9 sonore pr\u00e9f\u00e9r\u00e9e des moins de 25 ans n&rsquo;est pas d&rsquo;une marque technologique"},"content":{"rendered":"<p>Le Barom\u00e8tre des identit\u00e9s sonores de marques d&rsquo;AtooMedia, BIMM 2015 montre que l&rsquo;identit\u00e9 sonore pr\u00e9f\u00e9r\u00e9e des jeunes (moins de 25 ans) n&rsquo;est pas celle d&rsquo;une marque technologique. Il s&rsquo;agit en fait de DIM qui arrive premier sur ce segment avec une note en appr\u00e9ciation esth\u00e9tique de 15,2\/20.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/www.atoomedia.com\/img\/bimm_id_sonore_preferee_jeune-2015-b.gif\" alt=\"\" width=\"640\" height=\"480\" \/><\/p>\n<p>Bouygues Immobilier arrive en second sur ce segment avec 14,8\/20 et LG en troisi\u00e8me position avec 14,7\/20. On aurait pu s&rsquo;attendre sur ce segment \u00e0 voir \u00e9merger des identit\u00e9s sonores de marques plut\u00f4t technologiques comme Samsung, Orange, SFR, Nokia ou encore Bouygues Telecom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Barom\u00e8tre des identit\u00e9s sonores de marques d&rsquo;AtooMedia, BIMM 2015 montre que l&rsquo;identit\u00e9 sonore pr\u00e9f\u00e9r\u00e9e des jeunes (moins de 25 ans) n&rsquo;est pas celle d&rsquo;une marque technologique. Il s&rsquo;agit en fait de DIM qui arrive premier sur ce segment avec une note en appr\u00e9ciation esth\u00e9tique de 15,2\/20. Bouygues Immobilier arrive en second sur ce segment [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[47,85,18,91],"class_list":["post-508","post","type-post","status-publish","format-standard","hentry","category-identite-sonore","tag-atoomedia","tag-bimm","tag-identite-sonore","tag-jeunes"],"_links":{"self":[{"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/posts\/508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/comments?post=508"}],"version-history":[{"count":1,"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/posts\/508\/revisions"}],"predecessor-version":[{"id":1279,"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/posts\/508\/revisions\/1279"}],"wp:attachment":[{"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/media?parent=508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/categories?post=508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/tags?post=508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}