{"id":95,"date":"2008-01-31T09:46:07","date_gmt":"2008-01-31T09:46:07","guid":{"rendered":"http:\/\/www.sensoblog.com\/wordpress\/?p=95"},"modified":"2008-01-31T09:46:07","modified_gmt":"2008-01-31T09:46:07","slug":"20080131164-le-we-are-ready-des-jeux-olympiques-de-beijing-2008-une-demarche-de-buzz-sonore","status":"publish","type":"post","link":"https:\/\/www.atoomedia.com\/blog\/20080131164-le-we-are-ready-des-jeux-olympiques-de-beijing-2008-une-demarche-de-buzz-sonore\/","title":{"rendered":"Le &#034;We are ready&#034; des Jeux Olympiques de Beijing 2008, une demarche de buzz sonore made in China"},"content":{"rendered":"<p>Le Comit\u00e9 des Jeux Olympiques 2008 a lanc\u00e9 samedi dernier leur chanson officielle \u00ab\u00a0We Are Ready\u00a0\u00bb pour signifier au monde entier qu&rsquo;ils \u00e9taient pr\u00eats \u00e0 accueillir les jeux olympiques. De nombreux artistes et plus d&rsquo;une centaine de media \u00e9taient pr\u00e9sents pour le lancement de cet hymne aux JO&#8230;<br \/>\n<!--more--><br \/>\nVous pouvez visualiser le clip ici : <\/p>\n<div>[dailymotion id=x2ov14]<\/div>\n<p> La composition mart\u00e8le le \u00ab\u00a0we are ready\u00a0\u00bb et se veut \u00e0 mi chemin entre une approche tr\u00e8s anglo-saxonne et quelques arrangements proches des mangas&#8230; bref un titre taill\u00e9 sur mesure pour plaire au monde entier et clamer haut et fort que la Chine est pr\u00eate \u00e0 accueillir le monde aux JO ! Affaire \u00e0 suivre&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Comit\u00e9 des Jeux Olympiques 2008 a lanc\u00e9 samedi dernier leur chanson officielle \u00ab\u00a0We Are Ready\u00a0\u00bb pour signifier au monde entier qu&rsquo;ils \u00e9taient pr\u00eats \u00e0 accueillir les jeux olympiques. De nombreux artistes et plus d&rsquo;une centaine de media \u00e9taient pr\u00e9sents pour le lancement de cet hymne aux JO&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-95","post","type-post","status-publish","format-standard","hentry","category-marketing-sonore-design-musical-identite-sonore"],"_links":{"self":[{"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/posts\/95","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/comments?post=95"}],"version-history":[{"count":0,"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/posts\/95\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/media?parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/categories?post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/tags?post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}