{"id":97,"date":"2008-03-12T19:59:34","date_gmt":"2008-03-12T19:59:34","guid":{"rendered":"http:\/\/www.sensoblog.com\/wordpress\/?p=97"},"modified":"2008-03-12T19:59:34","modified_gmt":"2008-03-12T19:59:34","slug":"20080312166-atoomedia-lance-le-premier-baromtre-des-identits-musicales-de-marques-bimm","status":"publish","type":"post","link":"https:\/\/www.atoomedia.com\/blog\/20080312166-atoomedia-lance-le-premier-baromtre-des-identits-musicales-de-marques-bimm\/","title":{"rendered":"AtooMedia lance le premier barom\u00e8tre des identit\u00e9s musicales de marques (BIMM)"},"content":{"rendered":"<p>AtooMedia, agence de communication sonore et de design musical annonce la mise en place BIMM, le premier Barom\u00e8tre des Identit\u00e9s Musicales de Marque. BIMM est le fruit d&rsquo;un partenariat exclusif avec la soci\u00e9t\u00e9 d&rsquo;\u00e9tudes Hyperworld Marketing et permet enfin de piloter son identit\u00e9 musicale de marque en connaissance de cause !<br \/>\n<!--more--><br \/>\nL&rsquo;objectif de BIMM est de permettre aux directeurs marketing et communication de mieux piloter l&rsquo;identit\u00e9 musicale de leur marque en ayant un retour p\u00e9riodique sur des mesures importantes d&rsquo;efficacit\u00e9 de leur identit\u00e9 musicale telles que l&rsquo;agr\u00e9ment, la notori\u00e9t\u00e9, l&rsquo;attribution, la saturation ou la dispersion. Tous les d\u00e9tails en vous rendant sur l&rsquo;espace presse d\u00e9di\u00e9 sur : <a href=\"http:\/\/bimm.atoomedia.com\">bimm.atoomedia.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AtooMedia, agence de communication sonore et de design musical annonce la mise en place BIMM, le premier Barom\u00e8tre des Identit\u00e9s Musicales de Marque. BIMM est le fruit d&rsquo;un partenariat exclusif avec la soci\u00e9t\u00e9 d&rsquo;\u00e9tudes Hyperworld Marketing et permet enfin de piloter son identit\u00e9 musicale de marque en connaissance de cause !<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-97","post","type-post","status-publish","format-standard","hentry","category-marketing-sonore-design-musical-identite-sonore"],"_links":{"self":[{"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/posts\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":0,"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/posts\/97\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/categories?post=97"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atoomedia.com\/blog\/wp-json\/wp\/v2\/tags?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}